The Evolution of LinkedIn
Editor's Insights
Published May 2024 • 6 min read
LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.
01 The Anatomy of a Profile
A LinkedIn member’s profile page, which emphasizes skills, employment history and education, has professional network news feeds and a limited number of customizable modules. Basic membership for LinkedIn is free. Network members are called “connections.” Unlike other free social networking sites like Facebook or Twitter, LinkedIn requires connections to have a pre-existing relationship.
Connections up to three degrees away (see six degrees of separation) are seen as part of the member's network, but the member is not allowed to contact them through LinkedIn without an introduction. Premium subscriptions can be purchased to provide members with better access to contacts in the LinkedIn database.
02 Founding & Growth
Launched in May 2003
LinkedIn was co-founded by Reid Hoffman, a former Executive Vice President in charge of business and corporate development for PayPal. The site currently has over 300 million members from 200 countries, representing 170 industries. According to Reid Hoffman, 27 percent of LinkedIn subscribers are recruiters.
03 The Microsoft Era
According to some experts, the data that LinkedIn's members freely give away -- job titles, geographies, industry information, skill sets -- made the deal a strategic masterpiece. This acquisition opened doors for deep integration across the Microsoft ecosystem.
04 The Economic Graph
Data-Driven Insight
LinkedIn has been gathering up data across more than 225 million profiles in an Economic Graph to provide policymakers, employers, workers and educators with data-driven insight.
These patterns help align workforce supply with demand. Such insights include:
- ✦ Career progression steps
- ✦ Work migration trends
- ✦ Industry-specific skill gaps
- ✦ City "stickiness" & retention rates
Ultimately, LinkedIn has evolved from a simple networking site into a complex, vital mapping of the global economy's professional landscape.